
Instinct
Thursday, 19 September 2019
11.30 - 18.30
AURA event location, Zurich
Introduction
We live in an increasingly technological world – does it leave room for instinct and intuition?
Never in history have we had easier and wider access to information than we have today. Data of unknown scope and abundance lies at our disposal and technological developments open up countless possibilities for its analysis. But can we actually find our way around this rising tide of facts and forecasts? Isn't it becoming more and more difficult to distinguish relevant content from trivia and identify the meaningful principles on which important decisions are based?
Albert Einstein said: «The intuitive mind is a sacred gift and the rational mind is a faithful servant.»
The pure reason that guides us to potentially optimum decisions probably lies in the interaction of these two gifts, combined with today's new technological opportunities. However, in our sophisticated world, shouldn't we also depend more on our instinct, our intuition or, colloquially speaking, our «gut feeling»? Or would we be better to fade it out and hand over to the algorithms? Are we still capable of accepting or comprehending this «gut feeling» and will that capacity remain to us in the future?
Isn't it our instinct that differentiates us from artificial intelligence, that gives humans (for the time being, at least) their distinguishing feature and makes the crucial, promising difference compared to purely fact-based thought and action?
These are just a few of the questions that famous people from Switzerland and abroad will answer at the 56th SMG Forum.
Speakers
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Dr. Christopher E. Mason, Principal Investigator for NASA's Human Research Program and Associate Professor at Weill Cornell Medicine. |
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Jinlong Wang, Group Chairman and CEO PizzaExpress, Managing Director & Operating Partner, Hony Capital. |
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Nicoletta della Valle, Director of the Federal Office of Police (fedpol). |
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Carsten Koerl, Founder and CEO of Sportradar. |
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Prof. Dr. Hauke Heekeren, Vice-President and Professor of Biological Psychology and Cognitive Neuroscience at the University Berlin. |
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Rahaf Harfoush, Digital Anthropologist and Best-Selling Author. |
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Fabrice Leclerc, Entrepreneur and a life advocate. |
Programme
11:00 am |
Arrival of registered networking lunch participants (ground floor) |
11:30 am |
Optional networking lunch with a three-course menu (AURA Restaurant) |
12:15 pm |
Arrival of the Forum participants and networking (at the event hall foyer, first floor) |
1:00 pm |
Welcome Changing consumer instincts Instinct for big data Instinct in the police |
2:45 pm |
Break |
3:45 pm |
Decision making and the brain Blast-Off to Mars! Is humanity made for big data? Innovating successfully by instinct |
6:00 pm |
Close Drinks reception |
8:00 pm |
End of the event |
Abstracts
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Dr. Christopher E. Mason, NASA, Weill Cornell Medicine. |
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Jinlong Wang, Starbucks, PizzaExpress, Hony Capital. |
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Nicoletta della Valle, Federal Office of Police (fedpol). |
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Carsten Koerl, Sportradar. |
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Prof. Dr. Hauke Heekeren, University Berlin. |
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Rahaf Harfoush, Digital Anthropologist and Best-Selling Author. |
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Fabrice Leclerc, Entrepreneur and a life advocate. |
Registration and fee
Early registration is recommended. Because of space restrictions, the number of participants is limited. Registrations are accepted in the order in which they are received. Registration is binding. A representative from the company management may attend if the original registrant is unable to attend at short notice. We are obliged to invoice in the event of cancellations and in case of no-shows.
Please note that pictures taken by our photographer may be displayed in SMG publications and on the SMG website.
Member’s fee to cover cost: CHF 650.-
Members can register any number of participants from their executive board at the member rate.
Non-members: CHF 790.-
The fee covers the refreshments served during breaks as well as the drinks reception in the evening.
Optional lunch
11:30 to 13:00
Price: CHF 90.-
The price includes a three-course menu and beverages. Because of space restrictions, the number of participants is limited.
Confirmation of registration and invoice will follow within a few days.
How to get there
By public transport
Trams nos. 6, 7, 11 and 13 travel directly from the Bahnhofstrasse stop at the main station to Paradeplatz. Walk along Bleicherweg towards Enge station. After approx. 50 m, you will find the AURA event location on the left.
By car
Please use the public parking garages in Zurich city centre.
We recommend using public transport.
Host and event organiser
Event venue
AURA event location (old Stock Exchange)
Bleicherweg 5
8001 Zurich
www.aura-zurich.ch
Event organiser
Swiss Management Association SMG
Zeltweg 48, 8032 Zurich
office [at] smg.ch, www.smg.ch
Telefon + 41 44 202 23 25
Fax + 41 44 269 90 01
Video summary 55th SMG Forum