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SMG New Year's reception

schwarzescafé, Zürich
Lookout Meeting

Tuesday, January 23, 2024

4.00pm - 7.30pm


With the SMG New Year's reception, we would like to thank our members and invite you to a joint start to the new year. In addition to personal exchanges, the SMG's core values - impetus, discourse and dialog - will also be at the heart of the event.

Together, we will take a look at the important topics and challenges that we should be aware of for 2024.

We will begin with representatives of our Executive Board from the areas of industry, consumer goods, services and science. We would then like to open the circle and let our members have their say.

We look forward to an exciting exchange and to toasting to a successful new year together.


Sarah Kreienbühl, SMG President, Member of the Management Board, Kuehne+Nagel International AG

Sarah Kreienbühl has been a member of the Management Board of Kuehne + Nagel International AG and CHRO with additional responsibility for sustainability since April 2023. She was previously a member of the Executive Board of the Federation of Migros Cooperatives for five years and was responsible for HRM, corporate communications and social commitment at the Migros Group. From 2004 to 2017, she was a member of the Executive Board of Sonova (formerly Phonak) with global responsibility for HRM, and from 2012 she was also in charge of corporate communications, corporate branding and sustainability. Since April 2022, she has been a member of the Board of Directors of Rieter Holding Ltd. and Chairwoman of the Nomination and Remuneration Committee.

Prof. Dr. Dr. h.c. Monika Bütler, Member of the Board of Directors SwissLife

Prof. Dr. Dr. h.c. Monika Bütler is an independent economist and honorary professor at HSG. Her research focuses on social insurance, the labor market, political economy and information economics. In addition to her international research activities, she regularly writes articles for a wider audience. She is co-founder and editor of the blog, a forum for Swiss economic policy. Monika Bütler is a member of the Board of Directors of SwissLife, Schindler Holding AG and Huber & Suhner AG, as well as Vice President of Gebert Rüf Stiftung.

Martin Hirzel, President Swissmem

Martin Hirzel has been President of Swissmem since January 2021 and has worked in Swiss industry for over 20 years. He is a member of the Board of Directors of Bucher Industries AG, Dätwyler Holding AG and three privately held SMEs. He is also Chairman of the Regional Economic Advisory Board of the Swiss National Bank and chairs the Advisory Board of the ZHAW School of Management & Law. Until the end of 2019, the Zurich native was CEO of Autoneum Holding Ltd for nine years. Prior to that, he managed the South America, Middle East & Africa market region for four years, mainly from the headquarters in São Paulo (Brazil). Between 2000 and 2007 he lived in Shanghai (China), from where he was responsible for building up the local presence of Rieter Holding Ltd. Martin Hirzel started his professional career with an apprenticeship, later studied business administration with a specialization in industry and international production at the ZHAW and finally completed the GMP at Harvard Business School.

Thomas Amstutz, CEO Feldschlösschen Getränke AG

Thomas Amstutz has been CEO and Chairman of the Board of Directors of Felschlösschen Getränke AG since 2012. After completing his business administration studies at the University of St. Gallen (HSG), he joined Unilever and worked as a brand manager in Zurich and as European Innovation Manager in Paris. From 1998, Amstutz was Head of Marketing at Hero and took over as General Manager of Hero Switzerland in 2001. From 2005 to 2008, he was CEO of Feldschlösschen Getränke AG, before serving as CEO of Brasseries Kronenbourg in Paris for four years and simultaneously holding the position of Chairman of the Board of Directors of Feldschlösschen Getränke AG.


from 4.00pm

Arrival of the participants at schwarzescafé


Welcome by Sarah Kreienbühl, President SMG

What motivates us, what priorities, goals and wishes do we associate with 2024?

Prof. Dr. Dr. Monika Bütler, Board member SwissLife

Martin Hirzel, President Swissmem

Thomas Amstutz, CEO Feldschlösschen Getränke AG


Contributions from the SMG Community


Wrap Up


Apéro riche


End of the event


Unfortunately, all places are already fully booked. We will be happy to put you on the waiting list and inform you as soon as possible.

Venue and organizer

Schweizerische Management Gesellschaft
Zeltweg 48, 8032 Zürich
office [at],
Phone + 41 44 202 23 25

schwarzescafé I Löwenbräukunst
Limmatstrasse 270
8005 Zürich


schwarzescafé I Löwenbräukunst
Limmatstrasse 270
8005 Zürich


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