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57. SMG Forum
SMG Forum

Tuesday, 2 November 2021
11.30 am - 6.30 pm,
AURA Event-Location, Zurich

«The image of the fearless hero is misleading.
He is a product of the imagination. A hero who has no fear needs no courage. Fear is a constant companion. People who push boundaries never live for long without fear. Fear is the other half of courage.» Reinhold Messner

Entrepreneurs do not suffer from a lack of challenges at present.

The geopolitical climate is not cooling and the debate on climate change is becoming ever more heated. Protectionist tendencies are added to the mix. Advancing technology and disruptive business models are impacting the economy.
Is there a risk of our actions being dictated by a climate of fear?
That would be fatal – successful entrepreneurship is inspired by risk-taking, visionary thinking and responsible action. The question remains: can't a degree of fear also have a positive effect? On occasion, it has the power to paralyse, but it also sharpens our senses, inspires the mind and makes life more secure, as it did for our forebears.
How is it that fear spurs some people on to the highest performance, as in the case of Reinhold Messner, and freezes others to the spot?
With knowledge and the right balance of courage and fear, we take on strength.

At the 57th SMG Forum, we will discuss this balance and how it is used positively with eminent people from Switzerland and abroad.


Registration and fee

Early registration is recommended. Because of space restrictions, the number of participants is limited. Registrations are accepted in the order in which they are received. Registration is binding

Members fee early booking discount:
CHF 590.-

Company members can register any number of participants from their executive board at the member rate.

Non-members fee with early booking discount:
CHF 720.-

The fee covers the refreshments served during breaks as well as the drinks reception in the evening.

Optional lunch

11:30 to 13:00
Price: CHF 90.-
The price includes a three-course menu and beverages. Because of space restrictions, the number of participants is limited.

Confirmation of registration and invoice will follow within a few days.

A representative from the company management may attend if the original registrant is unable to attend at short notice. We are obliged to invoice in the event of cancellations and in case of no-shows.

Please note that pictures taken by our photographer may be displayed in SMG publications and on the SMG website.



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